The Sylvanians History
At the start of manufacturing, on March 20, 1985, Sylvanian Families were developed and also launched in Japan, which makes use of the idea of doll houses and also human like animal characters. The very first launches of the doll houses as well as various other play sets were constructed from porcelain with the furnishings being manufactured from timber. Nevertheless, later launches changed the products to plastic as well as steel in the manufacturing. The toys were later on launched in The United States and Canada during the same year (1985), yet with various product packaging as well as small distinctive changes to the Sylvanian personalities themselves. The toy line was initially entitled Pleasant Friends of the Forest
In October 1987, the collection generated a computer animated series created by DIC Animation City and also TMS Entertainment, which lasted for 13 episodes. The series was prominent in the UK as well as in Spain. The name of the TV collection based upon Sylvanian Families was adjusted in various nations. As an example, in Spain it was called “La aldea el arce”. See video below:
It was additionally screened in the very early 1990’s in the United States on Nick Jr.
Later on that exact same year, the success in these markets brought about growth all the way into Western Europe, starting with the UK subsidiary of Tomy obtaining unique legal rights for the brand name in the UK. Tomy presented Sylvanian Families into the UK market in 1987, and the Sylvanians rapidly came to be a bestseller.
By 1988, Sylvanian Family members had actually ended up being a significant success around the globe, winning the British Organization of Toy Retailers honour for “Toy of the Year” 3 years back to back, in 1987, 1988 and also 1989.
In 1993, Tomy, that had actually been dispersing the toys worldwide, lost the legal rights to the name “Sylvanian Families” in Canada as well as within the UNITED STATES.
Tomy then re-established the line under the brand-new name of Calico Critters of Cloverleaf Corners.
The Calico Critters line is presently retailed in the United States as well as Canada by International Playthings, LLC
Decline and Reinvention
By the late 1990’s, Sylvanian Families had actually been discontinued n the UK, in 1999, they were re-established by Flair. Ultimately, Sylvanian family members have actually been reestablished in Australia and also are ending up being a lot more extensively offered there. Tomy quit offering Calico Critters, and a brand-new business, International Playthings, got the line.
In 1999, the toyline commemorated its 15th anniversary in Japan, with the opening of the themed dining establishment Sylvanian Woodland Kitchen area (シルバニア森のキッチン Shirubania mori no kitchin), which was run and also handled by Epoch. The dining establishment not just offer food, additionally it sold goods and toys based upon the franchise business. The dining establishment sadly closed in February 2011.
In 2004, the franchise business commemorated its 20th anniversary in Japan with the launch of the Walnut Squirrel Family. In July 2004, EPOCH revealed a brand-new tourist attraction in Grinpa, an amusement park taken care of by Fuji Kyuko. The tourist attraction, initially called Sylvanian Village (シルバニアビレッジ Shirubania Birejji) prior to it was relabelled to Sylvanian Gardens (シルバニアガーデン Shirubania Gāden), started its building with Date’s guidance. In 2005, the franchise business held its initial online occasion labelled Sylvanian Families Musical~The Large Commotion Eve Party (シルバニアファミリーミュージカル ～ パーティーイブは大さわぎ ！ Shirubania famirī myūjikaru ~ pātīibu wa dai sawagi!) which was held at the Gekidan Kogumaza Theater. It was later on launched on DVD in 2006.
In 2006, the personalities in the Sylvanian Toy line were opted to be the mascots for the National Federation of Workers and Consumers Insurance Cooperativess national mutual aid. By the end of the year, the toys sold a total of 78 million units.
In 2007, EPOCH coordinated with Itochu, Nippon Columbia and also Shogakukan to create a 3D CGI Original Video clip Computer animation collection based upon the toy line generated by Kōji Kawaguchi as well as Yumiko Muriai and guided by Akira Takamura.
All 3 episodes were launched on June 20, 2007. Inning accordance with EPOCH, extra episodes were prepared, however these episodes were never ever produced for unidentified factors.
In the UK, Flair commemorated the franchise business’s 20th anniversary with a picked variety of brand-new products. The most effective of which was an Otter boat, and a reintroduced of the Dalmatian Family who now wore party hats that read “Happy 20th !”.
In March 2009, the collection commemorated its 25th anniversary in Japan with the opening of the Sylvanian Gardens destination in Grinpa. Taken care of by EPOCH, the destination showcases real-life reproductions of Sylvanian houses and also structures from the Sylvanian Toy Series line along with a gallery including an event concerning the background of the playthings. The tourist attraction additionally has a store which markets products which are special to the park. In 2010, the franchise business once more organized 2 musicals, Sylvanian Family’s Amazing Music (シルバニアファミリーわくわくミュージカル Shirubania famirī wakuwaku myūjikaru) and also Sylvanian Family’s Exciting Musical (シルバニアファミリーわくわくステージ Shirubania famirī wakuwaku sutēji), which both ended up being a staple for advertising the toys at conventions.
On June 28, 2013, Flair confirmed that the rights for the toys in the UK will be transferred to the newly formed Epoch UK, and they began distributing the toys from January 1, 2014 on wards.
In the Gallery Below are just a selection of the Sylvanian Families Sets and Accessories that we have for Christmas 2017 at Silly Billy’s Toy Shop.
We probably have the largest range of Sylvanian Familes and Sylvanian Accessories of any toy shop outside of the Sylvanian Shop itself in Central London, (quite close to where the author of this blog lived at one point in his life)
Also at Silly Billy’s we have a Sylvanian’s loyalty card so if you spend over £15 on Sylvanian Families at Silly Billy’s Toy Shop you will receive a stamp and when the card is filled you will receive a special White Mouse Family for free:
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